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But that picture was used in all the papers,' says Mr Rogers. There were catcalls from the assembled journalists when he wore the Germany shirt. Journalists love Michael O'Leary because he provides good quotes and good picturesĮven its publicity comes cheap, given his headline-grabbing ways, be it wearing a Germany shirt to a press conference after England's World Cup defeat, or speculating about charging passengers a pound to spend a penny. So everything Mr O'Leary says emphasises the message that his airline strips its operations to the bone to keep costs down. Ryanair is all about getting you from A to B as cheaply as possible,' says Danny Rogers, editor of PR Week magazine. 'They've only got one message, which is no frills. So why announce innovations which that don't happen? It's down to Ryanair's unique approach to PR. Charging passengers to use loos is another example, as is a so-called fat-tax - surcharging overweight flyers. It's not the first time the airline has floated the standing seats idea, or indeed come up with headline grabbing schemes which fail to materialise. Despite talk of safety testing and tickets selling for £4 or less, aviation experts say such plans are pie in the sky. Ryanair boss Michael O'Leary - fond of speculating publicly about outlandish money-saving schemes - says his airline is considering vertical seats akin to bar stools with seatbelts. So it's easy to see why this idea appeals to both a no-frills carrier and its bargain-hungry customers. Why does the budget carrier come up with far-fetched schemes which often don't come to pass?Ī standing room only ticket is, traditionally, dirt-cheap. Low-cost airline Ryanair has a plan for standing seats on its planes, but airline experts say it will never happen. That is a typical Ryanair publicity stunt.Ryanair are not going to introduce seatless flying. 'The appeal of doing this is that it makes costs lower for the airline, and hopefully we can pass those savings over to the passengers, so fares will come down.' 'We polled about 120,000 passengers, 80,000 said they would consider the seats if they were free, 42 per cent said they would use the seats if the fare was half that of a traditional seat,' McNamara added. Though unconventional, research by the airline showed that the public would consider flying in the new seats - as long as it was cheaper than flying normally.

To make way for the vertical seats Ryanair is considering removing two toilets from the back of the aircraft and a number of rows of standard seats to accommodate around 40 to 50 extra people per flight. Ryanair hope to fund the changes to the cabin by charging passengers £1 to use the toilet during flights. Passengers would still wear a seat belt which would go over their shoulder in a similar style to the type of seats often used by cabin crew during flights. The airline has promised that the new seats will adhere to all current safety regulations which apply to normal aircraft seating. Boeing can put a man on the moon so I am sure they are able to make these a success'. Ryanair spokesperson Stephen McNamara said: 'We are very confident that the seats can pass safety tests. The 'seats', which will allow passengers to be ‘strapped in’ while standing up, have drawn criticism from the UK's Civil Aviation Authority (CAA), which has raised doubts over whether they would pass safety tests. Speaking on UK Television, Ryanair chief executive Michael O’Leary said that the initative forms part of a wider plan to revolutionise budget air travel and change passenger behaviour.

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The low cost carrier has announced proposals to install new ‘vertical seats’ on a range of short haul flights within the next two years. Seatless-FlyingBudget airline Ryanair has said it will introduce ‘standing-room only’ areas on its flights.

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